Professional Practice - Reflecting on Previous Degree Show Catalogues From Chester and Other Areas

Chester 2009 - 'Raw Potential'

• 1 page per student

• Simple cover

• Bigger Book

• Layout is good

Chester 2010 - 'Intro'

• 1 page spread per student

• Simple layout

• Clean

• Nice cover

Chester 2011 - 'The Final Show'

• White plain cover

• Spread per student

• Layout is good

• Poster prior-Invite postcard prior

Chester 2012 - 'Untitled'

• Cards

• Can loose track in which order they go in

• Cards are too big

• Cards could be put in a folder/ binder- hole punched and smaller - If they were done again

Chester 2013 - '(Un) Lucky'

• Secure size - nice size

• Cover is good

• Layout is good

• Spread per student

Chester 2017 - 'Beneath The Surface'

• Simplistic Design

• Spread per student

University of Hull 2012

• Nice cover

• Monochrome

• Inside - small amount of text

• Spread per student

University of Hull 2013

• Wood effect pattern for cover is good

• layout is good

• text/font is good

University of Leeds 1998-99

• Page per student

• Photograph of student

• Yellow -?

Universitity of Leeds - 'Visual Chemistry'

• Spread per student

• Good layout inside

Cheltenham FA 1998

• Blue - Cover (Teal)

• Black and white images

• Not much explanation

• Spread per student

• small square size - good

What is the exhibition branding for?

• Sets a style for the exhibition and associated events.

• Other degree shows will be happening at the same time.

• 2 Weeks from the exhibition - Notice is given, no later

• Invite, press, release, flyer etc. - Possibility of generating interest in and around the exhibition prior to the opening.

• Can be linked to other pre-exhibition events or branding that collectively provide some form of countdown to the show.

What is the catalogue for?

• Providing contact details

• Provides tangible form of documentation for an exhibition and work that to do the greater extent is ephemeral

• Has a longevity that far outweighs the life span of the exhibition itself

• Acts as a point of contact for interested parties, not only to the department but importantly, individual students

• The catalogue is transferable, i.e. can be passed from person to person

• The catalogue can be all of the above and more, potentially an artwork in its own right.

What is specially important from your perspective as regards to the catalogue?

• That the photograph is the best print ability possible, resolution and sizing details, provided nearer to the time

• Consider whether the photograph is of work that may be in the exhibition or not

• That the statement is well written and exemplifies your practice avoiding flowery or pretentious language and objectively stands in for you and your voice in your absence in front of your work

• Consider your audience